At Korall, we are building an ecosystem of services that create value. Together with our portfolio and interest companies, we are creating a completely new offering that helps people to achieve a more sustainable living environment, an offering where we enable everyone to find a home on their own terms.
Korall's history begins in 2014 under the name Översta Förmedlingsbolaget. With a desire for independence, the franchisees in Swedish Real Estate Agency break free from years of bank ownership. They see the opportunity to run their own business with a focus on creating value based on the customer's needs.
Much has happened since we bought ourselves free, but independence as a driving force is stronger than ever. As the world changes and customers constantly seek smarter and better solutions, opportunities for new revenue streams also open up. It's about helping the customer throughout their housing life and not just when buying and selling their home.
When our competitors increasingly merge into clusters, we once again take the future into our own hands and create our own context. Guided by our common purpose; to create a sustainable living for many people, we are building the Korall group - a unique ecosystem where we leverage each other's strengths and create value together.
– Liza Nyberg, CEO
Framtidens boende ryms inte inom fyra väggar. Det är en ständigt pågående process med många dimensioner som handlar om en förändringsresa genom olika stadier i livet, full av funderingar, möjligheter och beslut. I grunden handlar det om att hitta hem på sina villkor. Om att hitta läget och boendeformen, finansieringen, tryggheten och det som gör att hemkänslan både flyttar in och stannar över tid.
Trygghet, boendeekonomi, miljötänk, boenden att växa i och ur, är några exempel på aspekter som blir allt viktigare för våra kunder.
Med våra förutsättningar i det ekosystem av tjänster som vi byggt upp är vi den aktör som tar ledartröjan i att utveckla och erbjuda attraktiva tjänster både innan, under och efter bytet av bostad.
Genom att utgå ifrån kundens situation och drivkrafter när vi utvecklar vår koncern, blir vi inte bara ännu mer relevanta, vi utmanar också hela vår bransch och har möjlighet att bygga värde för både våra medarbetare, aktieägare, kunder och partners.
Together with our portfolio and interest companies and partners, we develop innovative services that simplify and enable throughout the entire living experience. With our combined services, we help people find homes, manage their move, and their housing economy. And when customers have moved in, help is offered to develop and take care of their home and enhance its value. We are innovative, wise, supportive, and take responsibility, and offer expert help that can be trusted. We are where people are, in the heart of the present.
Svensk Fastighetsförmedling helps people find homes, which is about helping people to the optimal home at the stage of life they are in, in an inspiring, safe and smooth way.
Ordna Bolån helps people in a smooth and easy way with both mortgages and personal loans that enable a wise housing economy based on their conditions.
House:ID offers opportunities for people to be inspired and plan for their home. By offering various tools and solutions as well as gathering and mediating the best providers of the services our customers seek, we can safely help them take care of their home and enhance its value. Everything from renovations to smart services for how to reduce the home's climate impact to finding smart floor plans for the home and garden and furnishing in the best way.
1937
Eric H Lundgren founded Svensk Fastighetsförmedling in Linköping.
1998
Svensk Fastighetsförmedling founded Hemnet together with Fastighetsbyrån, Fastighetsmäklarförbundet, and Mäklarsamfundet.
2005
Svensk Fastighetsförmedling started Svensk Mäklarstatistik together with Föreningssparbankens Fastighetsbyrå and Mäklarsamfundet.
2007
Svensk Fastighetsförmedling was sold to DnB and became a franchise organisation.
2013
Svensk Fastighetsförmedling was sold to Swedbank, but the deal was annulled.
2014
Översta Förmedlingsbolaget was founded.
2015
Svensk Fastighetsförmedling's franchisees bought back Svensk Fastighetsförmedling and formed Översta Förmedlingsbolaget.
2019
Mäklarstatistik was divested and sold to Mäklarsamfundet.
2019
Direkto private loan brokerage was acquired by Svensk Fastighetsförmedling with the aim of transforming into a mortgage brokerage.
2020
Svensk Fastighetsförmedling Real Estate Agency opened an office in Spain.
2020
New share issue where all employees within the group were invited as shareholders.
2021
Direkto was transformed into Ordna Bolån, Sweden's first mortgage brokerage.
2022
Svensk Fastighetsförmedling underwent a graphic transformation, introducing a new identity and logo.
2023
We made our first investment in House:ID, whose service was launched in 2021.
2025
We become Korall group - an ecosystem where we leverage each other's strengths and create value together.
We primarily engage in issues that put people at the centre and contribute to health, safety, well-being, and a sound economy, which can clearly be related to living in a natural way. We actively work to minimise environmental impact, take responsibility for learning more, and encourage long-term care of homes and finding sustainable solutions.
Read More About Sustainable Living
Explore our most common questions and answers about Korall.
In our Korall group, Svensk Fastighetsförmedling, Ordna Bolån, and House:ID are included, three prominent companies that create a whole within sustainable living. Together, we offer innovative solutions that simplify life for our customers and create added value throughout the housing journey.
Our vision is to create sustainable living for everyone. By combining our strengths and expertise, we work to meet future needs for smart and sustainable solutions – for our customers, employees, and society as a whole.
We see the future as an opportunity to grow and broaden our offering in sustainable living. Our ambition is to identify new partnerships, develop innovative services, and create solutions that meet our customers' needs in an ever-changing world. By thinking long-term and sustainably, we aim to strengthen our position in the market and continue to be a leading force in the industry.
