Accelerator - realise your business idea!
Now is your chance to create value and contribute to a more sustainable living environment in Sweden – submit your business idea to Korall Accelerator!
An acceleration opportunity for talents who want to develop a more sustainable living life
Korall's aim is to create sustainable living for the many people, which also permeates our entire organisation. For us, home is more than just what is contained within the walls and roof where we eat and sleep. It is an ecosystem where people's own stories take centre stage.
That is why we are launching Korall Accelerator, a national entrepreneurship competition for students and entrepreneurs with an ambition to create real value and contribute to sustainable living. Do you have a business idea, start-up, or young enterprise that can create value and contribute to sustainable living?
Participate in Accelerator for the chance to realise your idea for more sustainable living. The winner of Korall Accelerator will get a unique opportunity to realise their idea in close collaboration with Korall and receive 200,000 kronor to invest in their idea.
Competition Criteria and Evaluation
Submission
Your submission should be innovative, demonstrate business acumen, and show how it contributes to sustainable living. How can your idea create value and improve or simplify everyday life for Swedish households? Your business plan should include:
Problem
What is the problem, why is it a problem, and what market insights are relevant to your identified issue?
Solution
Explain and justify how you can solve the identified problem. What needs have you identified in the market?
Business Idea
Describe the core of your idea, including what the company, product, or concept does, and explain how your idea addresses a specific need related to sustainable living.
Target Group Analysis
Who is the primary target audience for your business idea?
Current Situation and Feasibility
What conditions, resources, and challenges do you currently have?
Assessment
Contributions are assessed by a jury of experts in sustainable living based on the following criteria:
Innovative
Does the business idea contribute something completely new to the market, or does it improve existing solutions in a significant way?
Customer benefit
A business idea can be innovative and feasible, but if it does not create a clear value for the target group, it risks failing on the market.
Uniqueness
Does the idea stand out from what already exists on the market?
Scalability
What is the potential, and is there an opportunity for the idea to grow and be applied to broader markets or in other contexts?
Feasibility
How realistic and practically feasible is the idea?
Sustainable living
How does the idea address environmental, economic, and social aspects of sustainability in the housing market?
How does the idea address environmental, economic, and social aspects of sustainability in the housing market?
Submit your application here
Participate in the Coral Accelerator by filling in your contact details via the form and attaching your entry according to the template you find here.
All fields in the entry template must be completed. The submitted document must be a maximum of 6 pages long, excluding appendices.
The submission deadline is 15 August 2025 at 23:59.
The Jury
Our jury consists of a group of experts with extensive experience in entrepreneurship, innovation, and business development. Their role is to evaluate participants' progress, provide constructive feedback, and guide them towards success in the program.
Fabian Bengtsson
Investor and Entrepreneur
Hemad Razavi
CEO & Founder
Ordna Bolån
Jennie Skogsborn Missuna
Chief Experience Officer
Korall
Liza Nyberg
CEO
Korall & Svensk Fastighetsförmedling
Pontus Andersson
CEO
House:ID
Got questions?
If you have any questions about the competition or for any other reason wish to contact our business development department, you are warmly welcome to reach out to our Business Development Officer, Christoffer Vollmer.
Contact Christoffer here
Questions and Answers about Coral Accelerator
Now is your chance to create value and contribute to more sustainable living in Sweden. To give you the best conditions to make it all the way to the final, we answer common questions and answers here so that you can participate with your idea as easily as possible.
Participate in the Coral Accelerator by filling in your contact details via the form and submitting your entry according to the Word template that can be downloaded. All fields in the submission template must be completed. The submitted document must be a maximum of 6 pages long, excluding appendices.
Deadline: Submit your entry no later than 15 August 2025.
Participation in the competition is completely free and you can participate either alone or as a team of up to 2 people. You or your team must be at least 16 years old, and you must not have applied for similar funding previously for the business idea you submit as a competition entry. You need to have a registered company or the ability to invoice Coral to share in the competition prize. Participants must be available to participate in a pitch moment on 29 September 2025 and an external event on 16 October 2025 provided the entry progresses.
The winner of the Coral Accelerator gets a unique opportunity to realise their idea in close collaboration with Coral, and a cash prize of 200,000 SEK. This is more than just a competition, it's a platform for innovation, networking, and professional development. The winner of the Accelerator can also choose to instead receive a direct sum of 50,000 SEK.
The entries are assessed based on the following criteria:
Innovation: Does the business idea contribute something entirely new to the market, or does it significantly improve existing solutions?
Customer Benefit: A business idea can be innovative and feasible, but if it doesn't create clear value for the target audience, it risks failing in the market.
Uniqueness: Does the idea stand out from what is already on the market?
Scalability: How great is the potential, and is there an opportunity for the idea to grow and be applied to broader markets or other contexts?
Feasibility: How realistic and practically feasible is the idea?
Sustainable Living: How does the idea address the environmental, economic, and social aspects of sustainability in the housing market?