For us, a home is more than four walls and a roof; it is about the entire environment and how it affects our well-being and health. At Korall, we are dedicated to facilitating the living environment and creating security in the area, which promotes a sustainable living for everyone.
Economic, environmental, and social sustainability are the foundation of our efforts to create sustainable living. We contribute by ensuring secure and long-term housing finances, guiding towards sustainable solutions that reduce climate impact, and promoting well-being by placing people at the center.
Economy – For most of us, buying a home is the largest financial transaction we make. It can follow us throughout life, shaping how we live and influencing what we can afford in other areas.
For us, economic sustainability is about housing finances, covering issues related to funding, primarily mortgages but also personal loans invested in the home. Our guiding principles are secure, sound, and long-term financial sustainability with the consumer in focus.
Social – A home is more than just a house or an apartment. It’s a place where you feel safe, where your and your family’s needs and desires are prioritized, where you recharge and find inspiration—a place where you feel good and can be yourself.
Therefore, for us, social sustainability is about working on issues that enhance health, safety, and well-being, and which can be related to housing. What we engage in should naturally be linked to housing and the home. Putting people at the centre is our guiding principle.
Environment - In a time when environmental issues are becoming more relevant and when we all need to reduce our climate footprint, housing is one of the places where we can make a difference.
Therefore, environmental sustainability for us is about encouraging long-term care of one's home and finding sustainable solutions. We should guide and inspire based on ability but have more to contribute in economic and social sustainability and place the greatest focus there. We should actively work to minimise environmental impact and are constantly learning to become more knowledgeable with the opportunity to offer sustainable choices.
That we and our brands take corporate responsibility is crucial for our continued success. We will strengthen our brands by demonstrating our commitment to issues that matter and where we can make a real difference.
We primarily engage in issues that put people at the centre and contribute to health, safety, well-being, and sound economy and which can clearly be related to housing in a natural way.
We also act in accordance with legislation regarding environmental sustainability, taking responsibility to learn more and encourage long-term care of one's home and find sustainable solutions.
Our purpose is to create sustainable living for as many people as possible. We know how important it is for an individual's health and well-being and ultimately for areas, cities, and Sweden at large, that we can enjoy and feel safe in our home. We know that the home is more than just what fits within the walls and roof where we eat and sleep, we know that the surrounding area around the home is equally important.
At the same time, we see increasing concern in society but also increased insecurity and loneliness linked to our residential areas. Many feel that they are not part of their local communities. Part of the solution is to rediscover good neighbourhoods, a sense of belonging and the security of knowing that people see you and can help you or just share everyday life in small, small interactions.
Together with Svensk Fastighetsförmedling, we map and create activities to strengthen social cohesion.
Through Svensk Fastighetsförmedling's collaboration with Save the Children, we support the initiative "On Equal Terms", which works to ensure that all children - regardless of background or upbringing environment - have the same opportunities to participate in society, and much of this is based on secure living conditions. Our goal is to support children and young people in our areas, so they can feel safe and have hope for a brighter future. Through the collaboration with Save the Children, we can reach out to the children who need it most and give them the conditions to grow up with security, care, and opportunities. In addition to supporting ”On Equal Terms”, we work with Save the Children locally around Sweden with, for example, internships, homework help, and fundraising.
Svensk Fastighetsförmedling's annual trend reports are part of our work to enable social cohesion in Sweden's neighbourhoods and residential areas. The trend report is a survey about neighbourhoods in our residential areas and how we want to live, what is important to us in our living life. With it, we create debate about the importance of social cohesion to combat insecurity, loneliness and help unlock the positive effects that good relationships with those nearby mean.
Sustainable living is at the core of what we do. Here we have gathered common questions and answers to explain what it means to us and how we work to create value for our customers, employees, and society.
For us, sustainable living is about creating solutions that make it easier to enjoy one's home and community. This means we work on everything from social cohesion and safety to environmentally friendly choices in our operations and services.
We develop services that strengthen neighbour relations and safety, support initiatives that combat loneliness, and collaborate with organisations like Save the Children to create better conditions for families with children. Additionally, our companies actively work with environmental responsibility, both in their products and operations.
Our goal is for every service we offer to contribute to a simpler, safer, and more sustainable life at home. At the same time, we work long-term to reduce our climate footprint and create value for both our customers and society at large.
